Many people take blogging as a profession these days. But not everyone shines because there are certain tricks that one needs to follow. And unless you do them correctly, you are not likely to get visitors to your blog. You need the search engines’ assistance to get people driven to your blog, and how exactly do you do that?
You write your blog in such a way that it shows up in the search results. The process is called search engine optimization (SEO).
So if you want to learn the techniques, you need to first write the article or blog post which the search engine will place on the first page of their results to get you more visitors. The content needs to be relevant.
The word relevance is small but the importance is not. It’s compulsory to write relevant articles, if they are a pointless crowd of English words then they will not show up in the search results. This plays a factor in where your page is going to be placed.
There are many techniques that you have to follow for the content to show up in the search page results, it’s a reward for your relevant unique content.
No Copying, Make Your Contents
You should not copy content from other people’s websites. Don’t duplicate anything that you find on the other websites. You might not find it a serious deal but to Google, it might be. Google has a duplicate content penalty and it will be applicable against your website if the direct match is found.
Under that penalty, Google will make your website undiscoverable. Your webpage will be put into limbo, and no matter how much you turn pages to find your page in the search engine results, you will never find them. So, never copy anything from anyone else.
The Density of Keywords
According to the experts of SEO, it is suggested to have a keyword density of 1% to 3% on a web page. This practically means something like – say you are writing a blog on the recently released Sony Xperia Z. Then your blog must show these three words at least one to three times in every 100 words. This is how your webpage gets into the search engine attention.
But again, if your keyword density is 50%, which means the keyword appears 50 times in every 100 words then your website will be kept into the ‘forever alone’ zone.
The search engine algorithm will try to understand the importance of the keywords that you have entered. You should be careful to spread the keyword in your article but don’t flood, and also keep a variation in the keywords.
Use different headers and subheaders, this is important.
You might need to put up hyperlinks in your articles. Hyperlinks are clickable links that link to other web pages. If the hyperlink contains a different domain than yours, then you have to use a no-follow link. It’s usually done this way –
<a href=”http:// TargetWebsite.com” target=”_blank” rel=”nofollow”>The New Xperia </a>
These were the very basics of blogging and SEO. To be an expert, you need to know more but you have to start through these.