Best Free SEO Tools for Google, Bing & More

We all know that search engines have the power to penalize websites that contain duplicate content on their page or site. Content marketing should be proper, meaningful, or in one word relevant to the subject. All want their website on top and not banned by the respective search engines to avoiding this you need some SEO tools. There are so many tools are available for SEO as per user needs and we are going to show some search engine tools which are easy to operate, work fast, and free to use.

Google PageSpeed Insights

With the help of this tool, you can easily check the usability and speed of your website for all types of devices. All you need to do is that just put the URL of your website and this tool will test and shows the results such as loading time performance of the devices also tells you the areas to improve.

Google Analytics

This is one of the best tools for SEO because this tool lets you know all web stat and search insights. In short and simple words, this tool tracks pretty much everything of traffic, which you want from or on your websites such as searches, referrals, popular pages, traffic trends, set goals, bounce rate, and many more results with the overall views along with visitor locations.

Google Webmaster Tools

So here we come on one of the most exciting tools which let you know about constant website analysis such as alerts, errors reports, bugs, indexing issues, bad links this google webmaster tool (Google Search Console) will help your website to give tips on what search engines think of the site. Google gives a new name to the google search console from the old google webmaster tool.

Google Keyword Planner

Google keyword tool or planner will help you to know what people search for in simple words which keyword is popular amongst the people. All you need to do is put a keyword or group of keywords into this tool and get the results instantly which helps you to guide your keywords strategy such as competition, search volumes, and much more.

The name of this tool describes itself as Google Trends and the facility of this tool is absolutely free for all which means that you can browse quickly anything and get results across various regions of the world with various languages. With the help of this tool, you can also find and get popular sites along with related demographic information.

Bing Webmaster Tools

This tool of Bing search engine is similar to google webmaster tool and free which allows webmasters to add your site to bing search engine index crawler. With the help of this tool, you can find and fix the website’s issues such as alerts, error reports, bugs, indexing issues, bad links, etc.


When it comes to optimizing your website for search engines, having the right tools at your disposal can make a significant difference. Here are some of the best free SEO tools available that can help you improve your search engine rankings and drive organic traffic:

  • Google Analytics: Gain insights into your website’s performance, track user behavior, and measure key metrics like traffic, bounce rate, and conversions. Google Analytics provides invaluable data to help you make informed decisions about your SEO strategy.
  • Google Search Console: Monitor your website’s presence in Google search results, submit sitemaps, and identify and fix website issues that might affect your rankings. It also provides data on search queries, backlinks, and other important SEO metrics.
  • Google Keyword Planner: Discover relevant keywords and get insights into their search volume, competition, and trends. This tool helps you identify target keywords for your content and optimize your website accordingly.
  • Bing Webmaster Tools: Similar to Google Search Console, Bing Webmaster Tools offers a range of features to improve your website’s performance in Bing search results. Monitor crawling and indexing status, submit sitemaps, and access keyword research tools.
  • Yoast SEO: A popular WordPress plugin that provides on-page optimization suggestions to help you improve your content’s SEO. It offers features like keyword analysis, readability checks, XML sitemap generation, and more.
  • Moz Link Explorer: Analyze your website’s backlink profile and discover new link-building opportunities. Moz Link Explorer provides valuable insights into domain authority, spam score, and anchor text distribution.
  • SEMrush: While SEMrush has both free and paid plans, the free version still offers a range of features to analyze your website’s performance, conduct keyword research, and track rankings. It also provides competitor analysis data and backlink opportunities.
  • Ubersuggest: Ubersuggest is a free SEO tool that offers keyword research, content ideas, and competitor analysis. It provides search volume, keyword difficulty, and content suggestions to optimize your website.
  • Google PageSpeed Insights: Test your website’s loading speed and receive suggestions for improving performance. Page speed is an important ranking factor, and this tool helps you identify areas for optimization.
  • GTmetrix: Analyze your website’s speed and performance with GTmetrix. It provides detailed reports on page speed, performance scores, and recommendations for improving your site’s load time.

These free SEO tools offer valuable insights and functionality to enhance your website’s search engine optimization efforts. Whether it’s analyzing keywords, monitoring website performance, or optimizing your content, these tools can help you make informed decisions and improve your website’s visibility across various search engines.

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